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July 12, 2026
SEO
Dan McKey
How Often Should You Update Your Digital ...

Learn how often you should update your digital marketing strategy, why regular optimization matters, and how SEO, AI Engine Optimization, analytics, and content reviews help drive long-term business growth.

How Often Should You Update Your Digital Marketing Strategy?
September 1, 2025
Dan
What is digital marketing and why is it ...
What is digital marketing and why is it important?
April 29, 2023
SEO
Dan McKey
What Metric is SEO Measured in?

SEO is a crucial aspect of any digital marketing campaign. Understanding the Metrics that SEO is measured in will ensure the best success in optimizing a website for search engines to rank higher in Search Engine Results Pages.

 What Metric is SEO Measured in?
March 1, 2023
Dan
When Should You Use Paid Social Media?
When Should You Use Paid Social Media?
February 24, 2023
Dan
How Do Search Engines Rank Websites?
How Do Search Engines Rank Websites?
Dan
May 24, 2017
SEO

So what does an SEO really do?

Dan
May 24, 2017
SEO
So what does an SEO really do?

Today we take a look at the age old question: "What does an SEO actually do on a day to day basis?"

1 Comment
Dan
May 24, 2017
SEO

"Black Hat" SEO and why you should avoid it

Dan
May 24, 2017
SEO
"Black Hat" SEO and why you should avoid it

In this post, we'll take a look into the dark side of SEO and no, we don't practice any of these techniques. Morals aside, they don't even produce results anymore.

Comment
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Dan McKey is the Founder and CEO of Esseo Digital, bringing more than 20 years of experience in SEO dating back to the early days of Google, along with over a decade of expertise in PPC. Throughout his career, Dan has helped businesses navigate the evolving digital marketing landscape, combining deep search expertise with a practical, results-focused approach to online growth.


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