Social Media Advertising
What is Social Media Advertising?
Not to be confused with social media management, the Paid Advertising involves the setup of pay-per-click ads. Think of it as the social media version of Google Ads. Users click an ad and go to your website. You pay for every click.
The thing that separates Social Media Advertising from Pay Per Click is that the clicks are often much cheaper but also less valuable. We typically only advise Facebook Advertising for companies that either have very small budgets or are already doing SEO and PPC. Still, if done right, this channel can pack a serious punch. It is mainly used to get sheer volume but can also compliment other channels nicely.
Why Choose Social Media Ads?
-Fairly high level of control
-Very cost-effective
-Provides a larger volume of visitors compared to other channels
-Reasonable management fee
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