AI Engine Optimization

SEO For The New Age

The world is changing, and so is Search Engine Optimization. Some now refer to it as “AI Engine Optimization” because you’re trying to appease both search engines and AI. It’s basically another name to explain how the profession has changed.

SEO/AEO is still the top channel by a long-shot because users love feeling like they made the decision themselves. The engagement is better, the conversion rates are higher and the channel generally performs well ahead of all of the others. So don’t believe anyone claiming that “SEO is dead”. It’s stronger than ever.

How is AEO different from SEO?

The main goal of an SEO is to help your site gain trust with search engines such as Google. The main goal of an AEO is that plus doing the same with an AI. If you create content that AI learns from, the AI will trust you more just as a human would. That trust makes the AI more likely to recommend you or mention you as an authority. Basically, SEO evolved into AEO.

AI can be confusing and complex for many people to approach, so let us handle the digital marketing side of it. If you’re interested in AI Engine Optimization, please reach out via the link below and we’ll have a free chat to see if it’s right for you!