In this blog post, we will go list the most common SEO metrics and explain how they are measured in future blogs. Things like organic traffic, keyword rankings, and time-on-page are all key elements that can help measure progress. Increasing visibility in search results is always a goal for any business with an online presence, and understanding the metrics associated with SEO can provide invaluable insight into using it as a tool for growth.
However, measuring the success of your SEO efforts is not always straightforward. With so many different metrics available, it can be difficult to determine which ones are most important for your website. Whether you're a beginner or an experienced marketer, understanding these metrics will help you assess the effectiveness of your SEO strategy and make data-driven decisions to improve your website's search engine rankings.
SEO Metrics can be grouped into several categories:
Google Rankings:
Page Authority
Domain Authority
Keyword Rankings
Organic Search Traffic
Engagement
Click-through rate (CTR)
Page views
Unique users
Bounce Rate
Time on page
Number of pages visited
Tracking Conversions/Conversion Rate
Backlinks
Google Ranking Metrics
Page Authority, Domain Authority, and Keyword Rankings are all determined by Google, which affects how much Organic Search Traffic your website is going to receive. Google used to but no longer publicly displays Page Rank. This is in order to prevent their algorithm from being reverse engineered exactly and cheated. Moz and Semrush offer authority estimation tools which serve as a best guess at Google’s page rank.
Engagement Metrics
Click-through rate (CTR), Page views, Unique users, Bounce Rate, Time on page, and Number of pages visited are all forms of engagement metrics. They measure how well a person is interacting with the website.
If you’re looking for help with your SEO, please contact us and we’d be happy to help you get discovered on the web!