Metatags are an essential part of search engine optimization (SEO). They help search engines understand the content of a page and rank it accordingly. With so many different tags to choose from, it can be challenging to know which ones are the most important and what to include in your website. In this blog post, we'll discuss the essential metatags for SEO and how to use them for maximum visibility.
The Basics of SEO Metatags
SEO metatags are HTML tags that provide search engines with information about your web page. They’re an important part of optimizing your website and, if done right, can result in higher keyword rankings. Metatags are placed within the head section of your HTML document and should include relevant keywords associated with the content of that page.
Including the right SEO metatags is a great way to help improve your SEO, so make sure to spend time optimizing them for maximum impact. Be sure to create seo metatags that reflect the content you're trying to rank for. Page Titles are generally used more by Google than Meta Descriptions, so target your key topic in the Page Title. The Meta Description should target click-through rate for users, meaning it should be captivating. It's also important to periodically refresh them.
We suggest updating your metadata every 4-6 months. This will give Google (and other search engines) time to react to your previous changes and your pages will have time to settle in the rankings. Once the time has elapsed, look at what key topics those pages are ranking for and target the high-ranking ones more closely (the ones in positions 3-10) as long as they’re relevant. That will reinforce Google’s perception of your site and help you rank.
Post-Optimization Tasks
After you update the page titles and meta descriptions across your site, go into search console and put your homepage URL in the top bar, then hit enter. This will give you the option to submit the URL to Google. It will say it’s always on Google, but do the request anyway. When you submit the homepage URL it should recrawl the site.
After that, keep an eye on your rankings. Google will likely crawl your pages in the next week or two so you’ll see whether the shift was positive or negative. Just remember: for initial keyword mapping (building metadata) you want to do raw keyword research and competitor research to see what terms they’re ranking for. Then write the metadata, but avoid keyword stuffing. For keyword map refreshes, focus on what the pages already rank for and reinforce those topics.
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