In this blog, we will answer many of your questions about Organic Search Traffic. If you need to improve, track, or gauge your organic search traffic, you’re in the right place.

How to Increase Organic Search Traffic:

There are several ways to increase organic search traffic:

1. Optimize your website for search engines by doing keyword research, using relevant meta tags, and creating high-quality content.

2. Build backlinks to your website from other high-quality websites in your industry. This can help improve your website's authority and search engine rankings.

3. Use social media to promote your content and attract more visitors to your website.

4. Make sure your website is mobile-friendly as mobile searches are increasing day by day.

5. Update your content regularly with fresh and relevant information, keeping in mind the latest trends.

6. Use Google Analytics to track your website's traffic and spot areas of improvement.

7. Utilize long-tail keywords and conversational queries as they tend to rank higher in search results compared to generic terms

It's essential to keep in mind that an increase in organic traffic does not happen overnight; it requires continuous optimization and improvement over time.

How to Find Organic Search Traffic in Google Analytics

To find organic search traffic in Google Analytics, you can follow these steps:

1. Log in to your Google Analytics account and select the website or property you want to analyze.

2. Click on the "Acquisition" tab located in the left-hand menu and then click on "All Traffic".

3. Next, click on "Channels" to view a breakdown of your website's traffic.

4. Look for the "Organic Search" channel listed under "Default Channel Grouping", which shows traffic from search engines like Google, Bing, etc.

5. Click on the "Organic Search" channel to see further insights such as landing pages, search queries, geographic locations, and more.

Alternatively, you can create a custom report that includes organic search traffic data. You can do this by clicking on the "Customization" tab in the top navigation bar and selecting "New Custom Report". From there, you can add metrics such as sessions, bounce rate, and conversions along with dimensions such as source/medium, landing pages, etc., and choose organic search as a filter.

Tracking Organic Search Traffic as a Measure of SEO Success

Organic Search Traffic can be seen as a great measure of SEO success. This is because it is a reflection of all your optimization efforts. Analyzing organic search traffic is crucial to understanding the effectiveness of SEO strategies. 

Additionally, tracking organic search traffic can help you further optimize your website for SEO. You can use the collected data and analytics to inform decisions around content creation, keyword targeting, website design and much more. Search engine optimization is a dynamic process that involves continuous monitoring and adjustment to maximize visibility on search engine result pages.

What is a Good Organic Search Percentage?

Good organic search percentage typically varies depending on the industry, competition, and website traffic levels. In general, a healthy organic search percentage would be around 40-50%. However, some established websites with high traffic may have lower organic search percentages but still receive a substantial amount of traffic from search engines.

It's important to note that organic search alone should not be considered the only important metric for a website's success, and other factors such as engagement, conversion rates, and overall traffic should also be taken into consideration. Check out this helpful guide to find out more about Google’s SEO metrics.

What is Direct Traffic vs Organic Search?

Direct traffic refers to website visitors who arrive at a website by typing the website URL directly into their browser or by clicking on a bookmark. Organic search, on the other hand, refers to the traffic that comes to a website from search engines like Google, Yahoo or Bing.

Organic search results are based on a user's search query and the relevance of web pages to that query. So, in short, direct traffic is when users visit a website directly by typing in the URL, while organic search traffic is when users find the website through search results.

Need help with improving your site’s organic search traffic? Contact us and we'll reach out within 1 to 2 business days!